Department: Corporate Communications Office

EP Aquaculture Pty Ltd officially launched its first-ever “Product Story Month” this October, a new internal storytelling initiative designed to highlight the unique background, development, and global impact of the company’s flagship seafood products. The campaign aims to help employees across departments connect more deeply with the products they help bring to market.

The month-long program will feature a weekly spotlight on one key product—including organic salmon, MSC-certified tuna, premium abalone, and Australian barramundi—through a series of short videos, product journey timelines, and behind-the-scenes interviews with R&D, production, and export teams.

Each story will explore the origin of the product, its nutritional benefits, sustainability credentials, and the innovation behind its production. Employees will gain insight into how these products are positioned globally and how their work contributes to maintaining the quality, traceability, and reputation of the brand.

“Our products carry the values of who we are—responsible, forward-thinking, and committed to excellence. Product Story Month is an opportunity for every employee to understand and proudly share what makes our seafood globally recognized,”
said the Head of Corporate Communications during the launch session.

In addition to weekly content releases, the initiative will include:

1. Live Q&A sessions with technical and export team members

2. Product trivia quizzes with small prizes to encourage engagement

3. A chance for employees to submit their own stories or insights related to featured products, such as customer feedback or field experiences

The first week’s spotlight focuses on EP’s organic salmon—exploring its feed composition, lifecycle management, environmental impact assessments, and the certifications that differentiate it in international markets. Upcoming features will delve into the stories behind the company’s top-performing export products.

The “Product Story Month” campaign is also intended to support external communication alignment. Selected content will be adapted for future use in sales training, partner onboarding, and brand storytelling across global marketing channels.

EP Aquaculture invites all employees to participate actively, reflect on the broader value chain, and develop a stronger connection to the mission-driven products they help deliver.

For access to current features and the full activity schedule, please visit the “Product Story Month” section on the company intranet or contact the Corporate Communications Office.