Date: March 5, 2022

EP Aquaculture Pty Ltd has announced the pilot launch of its new organic seafood product line, set to debut in Australia and select international markets starting April 1, 2022. This initiative aligns with the company’s strategy to expand its market presence and enhance brand influence by offering premium, sustainably sourced seafood products that meet international organic and sustainability standards.

New Product Lineup

The newly introduced seafood products emphasize sustainability, quality, and organic farming practices:

Organic Farmed Salmon – Raised with antibiotic-free feed and fully compliant with international organic food standards.

Sustainably Farmed Abalone – Cultivated using eco-friendly aquaculture techniques to ensure superior taste and environmental responsibility.

Wild-Caught Deep-Sea Tuna – Certified by the Marine Stewardship Council (MSC) to uphold sustainable fishing practices.

Pilot Markets and Sales Channels

EP Aquaculture Pty Ltd will test consumer response in both domestic and international markets, using the following distribution strategies:

Domestic Market (Australia): Limited supplies will be available in high-end supermarkets and select online platforms in Sydney, Melbourne, and Adelaide.

International Market: The company is collaborating with importers in Japan, Europe, and North America to gauge global market acceptance.

Ensuring a Successful Rollout

To ensure the smooth execution of this pilot launch, EP Aquaculture has outlined key internal coordination measures:

The Production Department must ensure all products meet strict quality inspection standards.

The Logistics Department will focus on optimizing supply chain management for efficient distribution.

The Marketing Team will launch promotional campaigns to build consumer awareness and drive demand.

“This launch represents a significant step in our company’s mission to offer sustainable, high-quality seafood products that cater to health-conscious consumers,” said a spokesperson from the Marketing Department. “We are eager to assess the market response and further refine our approach based on consumer feedback.”

EP Aquaculture Pty Ltd is committed to driving sustainability in the seafood industry and looks forward to bringing its organic seafood range to a broader global audience.